September 20th, 2016
This month’s CPA/Law Society event will feature speaker Shayne Mihalka, CEO of Underdog Media. Shayne will present “Social Media Pros and Cons from a Marketing and Legal Perspective” on Friday, September 30th from Noon until 1:30 p.m. at the Spanish Hills Country Club in Camarillo. The presentation will address the benefits and drawbacks of advertising on social media, as well as the different ways to advertise and conduct outreach on social media. The discussion will also cover the typical cost, the use of analytics to monitor the effectiveness of advertising, and the various platforms that are best suited to different types of marketing. Ferguson Case Orr Paterson’s Lauren Rad and Lockton Insurance Service’s Lars Rathje are co-chairs of the CPA/Law Society. For more information on this event or to register, please visit http://www.cpalawsociety.org/.